Looking On The Bright Side of Software
What to Consider When Choosing Call Tracking Software for Business
There are many factors to consider when evaluating call tracking software. It’s easy to pick a low-cost slick-looking solution while overlooking the unseen vital details.
The following are the most important factors to focus on when deciding on call tracking software for your business:
Required Phone Number Coverage
The idea behind call tracking is publishing unique numbers on all of your campaigns. If you market globally, you should be able to choose phone numbers (local and toll free) in the particular country or countries targeted by your advertising.
Dynamic Phone Number Generation
With a good call tracker, you can generate numbers dynamically for your ad campaigns. As you can imagine, doing it manually is time-consuming and even leads to inaccurate analytics.
If you can integrate your call tracker with all of your existing tools, you will be able to derive more useful insights from phone leads. For example, with your web tracker integrated with a web analytics tool, you can get insights on a caller’s browsing history on a website.
How you intend to use your call tracker may be different from how other businesses do. For instance, if you want a special real-time action triggered as a call comes in, such as a screen pop up, you should be able to build that feature over your service provider’s API.
As soon as you have installed a call tracker, all your customer calls will be coming in through your service provider’s infrastructure. Hence, it is a must that the solution guarantee high uptime and reliability. If not, you will not just lose leads but also credibility among your prospective customers.
Recordings and Transcriptions
Call recordings and transcriptions are ripe with information related to your prospective customers and their needs, giving you the chance to improve your business in a more targeted way. With call recordings you can also better understand how your sales team handles calls and provide any necessary feedback.
Your call tracking software should provide all necessary analytics, from caller ID to call duration to call source and more, presented in real time. In addition, you should be able to get insights from historical data, such as call volume patterns, repeat callers, etc. to help you improve your marketing strategy.
As each of your incoming sales will pass through the call tracker system, you have to choose a solution that gives you the best rates for phone numbers and calling minutes. This could be crucial, considering you will have to pay for a lot of phone numbers as your campaigns scale up.
There are so many call tracking solutions nowadays, so don’t limit yourself to a single prospect. In fact, check out two or three providers and make comparisons before choosing the best.