Lessons Learned About Marketing
Things that You Need to Know Regarding Book Marketing
Having a great idea on how the online and offline marketing channels would work together is really important for the financial success of your book. These channels, if they are used together in an consistent manner, can really help you as an author for you to achieve such sustainable competitive advantage. Also, this can help the book in building that continuous stream of income as well.
You should know that the marketing channel would actually refer to such areas where you will be able to interact with the audience. Each channel or place would allow you to show the audience that you have love and expertise in a certain micro-niche which you have. Such channels will also give you the chance and the audience to talk and also listen to each other and for information sharing. Listening and also sharing process is meaningful, long-lasting and money-making relationships which are formed between you and the audience which you have.
That sales channels would actually refer to the manner that the books which you have are bought and sold to the book buyers or those end customers. These channels would actually include such brick-and-mortar book stores, the online bookstores, the wholesalers, the book distributors as well as other things. These are actually referred to as indirect sales channels. When you would sell the book directly from the office or home, then you can be a part of this kind of sales channel as well. This is called the direct sales channel.
There are what you call the online marketing channels. Such are excellent outlines that you will be able to use to talk to the audience and allow them to see that you have something to say. This would actually include podcasting, article marketing, social media sites, guest posting and several others. These channels could a part of your social media marketing efforts which are also called author platform.
You will also be able to have marketing channels that you cannot directly control. These would include the blogs as well as websites that repost the blog post that you have. This is also going to include the reviews of your book that are written or those which are posted on the blogs of other people. Other bloggers may have also quoted your book on their respective posts. Also, there can be those who are sharing videos, SlideShare decks or those infographics.
You should also know regarding offline marketing channels for book marketing which would affect the sales and online marketing you have. Such would actually include all of the marketing efforts which are not achieved through the internet. Some very obvious examples are the direct mail postcards and also those newsletters to keep the customers informed regarding new information which you think could be beneficial for them. You may also send the clients reminder notices or birthday cards and others or making calls on telephone and sending text messages.