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Tips in Preventing Click Fraud in Pay Per Click Advertising
Pay per click advertising is getting popular because it is very effective and provides fast results be means of instant visibility and easy result tracking. Advertisers pay a certain amount to the ad publisher whenever viewers click on the PPC ads. With PPC you can advertise your business in a way that is not time consuming, smart, and legitimate. However, there are illegal activities that can be done by competitors or ad publishers so that they can pile up advertising costs of a company or make their revenue double.
Click fraud has been reported by the advertisers ever since the beginning of pay per click advertising. And when this happens, the small and new business enterprises end up suffering the most because of their limited ad budget. A competitor or a middleman will click massively on your PPC in order to increase your advertising costs greatly and you will not get any realistic results. Below are some tips and suggestions to help advertisers prevent such activities.
You should first research on the credibility of the publisher. Check out your ads publisher if he has any strategy in place to ward off click fraud. Guard your business against click fraud before it actually happens to your company.
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BE wary of competitor who do illegitimate or unethical business practices in order to beat down your business. It is important that you keep a good eye on your competitor. Develop strategies to safeguard you from cybercrimes such as click frauds. Keep a track of your business competitors with your keywords on the search engines.
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You can use different software that can actually help you track incoming clicks on your PPC ads. These software can help businesses prevent click fraud in PPC ads. Click auditor, click sentinel, and click tracks are the other tools for click fraud reporting.
In you advertising campaign you should know where you started from and where you have reached. You can see the number and percentage of clicks that are valid, and this determine the success or failure of your campaign.
Search engines of other countries that may have more competitors against you and lesser profit potential should not be used for your PPC ads. It is important that your ads are visible only in countries that have your target audience and where illegitimate PPC activities are not so prevalent.
Understand the objective of your PPC campaign. Is it the high clicks or the sale that you are after. If you are a smart business owner you would always go for the latter, and strive for getting alternative results in PPC, instead of quantitative results.